If you have a minute, I’d like to take a few moments to share a part of my past with you that I’ve never shared with anyone before.
As far back as I can remember, I’ve always been an entrepreneur at heart. From a very young age I started coming up with little business ideas or ways to make money.
For example, I was operating Kool-Aid stands at age 7, had a 65-house paper route at age 11, and in addition was mowing 8 lawns a week by age 12.
I washed neighbors’ cars in the summer and shoveled their driveways in the winter. Though I didn’t realize it at the time, I created my first “business” way back in elementary school. I would create pen holders out of paper and tape and then sell them to my fellow classmates.
I even hired a secretary (for 25 cents a day) to help me take orders–Marie, the cute girl (that I had a crush on) who sat in front of me. I was making anywhere from $1 to $3 a day, which was big money in the fourth grade!!
[I just realized that I never paid taxes on any of those businesses--I hope the IRS doesn't audit me ; ) ]
You see, from a very early age, I had big ambitions. And from a very early age, I was taking action.
But unfortunately, as I grew older, reality kicked in. I went on to college, got a degree in teaching, and abandoned my dreams of ever owning my own business.
Everyone around me was telling me that I should get a good, stable job and stop chasing wild dreams.
So I did what I was supposed to do. I got a good stable job teaching. I did that for 4 years.
But I felt dead inside.
I didn’t like the fact that I couldn’t just work harder to improve my life. No matter how much time I put into teaching and coaching (65 hour weeks was the norm), my income stayed right at $30,000. It would be many years before I would be able to afford a house, and I didn’t like that.
So I left teaching and pursued a career in sales. I had heard that selling copiers was a great place to start in sales because of the excellent training programs most of the companies offered.
In other words, this job would be a good springboard into a better sales position.
So now I was selling about $20,000 a month worth of copies for Imagistics (formerly Pitney Bowes) and earning roughly $36k a year, INCLUDING commission.
This made me angry. I realized that the company I worked for was using me. I was simply a cog in a large machine that generated huge cash for a few people at the top.
Then my manager, while out making sales calls together and in an effort to motivate me, said something to me that changed my life. Here are his exact words to me:
“Dave, you need to set goals. And a goal is not a goal until you write it down; otherwise, it is just a pipedream.”
I went home that night and wrote down several goals. Here is the most important goal I came up with:
I will be self employed within the next 12 months.
Steve, it actually took me close to two years to accomplish that goal, but the fact is,
I did it, and writing that goal down is the reason I am where I am today. (BTW, thanks Scott (my former manager)!!)
You see, the number one most important task that ALL ENTREPRENEURS MUST DO is to write down their goals. Because we are self employed and do not have bosses, we must hold ourselves accountable to ourselves.
As the first few days of the 2010 roll past us, many people are busy talking about or trying to keep their New Year’s resolutions.
Do you want to know how many New Year’s resolutions I set?
Absolutely none. Zero. Zilch.
Do you want to know why?
The answer is quite simple: I set and reevaluate my goals on a daily basis. To me, the idea of setting goals once a year is completely absurd.
Each morning before I start my day, even before I check email, I open a Word document titled “Goals.” In it, I have my daily, weekly, 1 month, 6 month, 1 year, 5 year, and 10 year goals.
I include both personal goals and business goals. Nothing complicated; just a simple Word document.
And I post the most important business goal for each month on the wall in front of my desk. That way I am forced to read it several times each day.
It helps to keep me focused and on task, and to think “big picture.”
For example, as I look up from my computer screens right now, I have the following goal posted for a new website:
January Goal: 20 Sales Per Day by January 31st
If I get distracted, I simply look up at my goal and make sure that I am doing tasks that will help me achieve that goal by the end of the month.
What goals have you set for your business? Take a few moments RIGHT NOW to set some goals. Do you have a website up yet? If not, I’m going to hit you with a painful truth:
An online business without a website is not a business at all; it is just a dream.
I am not telling you this to beat you up; I am sharing this with you to inspire you. In fact, if you don’t have a website and don’t know how to build one, go to justhost.com right now, sign up for web
hosting, shoot me an email with your web address, Justhost username and password, and I’ll build your site for you to help you get started on the right foot for 2010. No charge.
Set some goals right now. Better yet, set some unreasonably high goals, and immediately take steps to achieve those goals.